What if I told you that there are new advances to enhance your advertising career? New ways to advertise, new markets to reach and new customers to persuade. Technology has always been a booming industry, especially in the past decade, but it’s constantly changing by the day. Pay attention to these trends as you shape …
As a kid, I remember walking into an arcade and seeing my first virtual reality gaming machine. This incredibly massive machine was the product of an engineer’s dream to bring a virtualized world into our seemingly boring existence. For the next five minutes, I experienced a gamut of emotions - happiness, anxiety, excitement, trepidation – …
It’s no secret that in today’s day in age, social media is the biggest booming platform to date. What if I told you that there are other expanding media platforms that requires attention? According to Small Business Trends, 92% of online ads aren’t even noticed and ad online blocking is costing the advertising $22 billion …
With a population of 108,090, located 30 minutes northwest of Denver and home of the breath-taking Rocky Mountains, it’s no wonder that Boulder, Colorado is ranked No.1 in 2016 for best city for entrepreneurs from Livability. Boulder is a small city which houses the University of Colorado with blossoming innovation, open-minds and supportive community; a …
by Angel Phan and Cecilia Nguyen-Do Shopping is like a dinner table. There is so much potential for social activity, and the presentation affects the entire experience. Another thing about shopping: it’s so much better in person. There’s just something about perusing around a mall surrounded by bright lights, a mix of people, and …
Malls Owners Take Note: Escalators, Decor, and Making Money Read More »
By Cynthia Fodell The Big Idea . . . Say goodbye to the so-called Information Age. Marketers blew through that at the speed of sound. This millennium presents an even more daunting era of challenge and opportunity. Welcome to the Creative Age. While information remains the cornerstone, the success of today’s market leaders will …
The Creative Age: Orchestrating the Magical Audience Experience Read More »
By Cynthia Fodell The attention spans of consumers have diminished over the past decade. Social media, Twitter, Instagram, LinkedIn and other communication channels have defined an era of automatic engagement with your prospective clients. Our global economy and its influx of information have resulted in a dramatic decline in our attention spans. The Digital Age …
Ditch the Elevator Pitch: Get with the Escalator Roll Read More »
Do you remember your first ride on an escalator? Mine was when I was 8 years old. I was taking my first international trip out of Kenya and rode it at the airport, begging my parents to let me ride it over again and again. Even today, riding an escalator provides a glimmer of excitement …
If you’ve ever noticed the little extra tax your hotel room bill, have you wondered where some of that money ends up? It turns out that a portion of it goes towards funding the local Convention and Visitor’s Bureau (CVB) and, as I found out, it is money well spent. At the most basic level, …