Influencer promos were also part of the launch, including a particularly headline-grabbing, Conrad was known for helping to popularize the liquid eyeliner look that is featured in her collection. The picture featured little Charlie smiling while sitting on the beach . ", He also showed the empty items, which were easily identifiable, in his videos. James Charles/Instagram. ", RELATED VIDEO: Lauren Conrad and Hannah Skvarla Open Up About Raising Sons: "It's About Setting a Good Example", She added, "You can tell children anything you want, but they're always watching you. In her Instagram stories, she shared another photo of Charlie propped up by a birthday cake adorned with frogs and leaves made of frosting. Lauren Conrad’s younger son, Charlie, is celebrating a milestone! She also founded non-profit fair-trade e-commerce shop The Little Market in 2013, which offers personal care and home items. A Nonprofit Empowering Underserved Communities. Charles then poked fun at his previous Instagram story, in which he showed an empty highlighter tube accidentally sent to him by Conrad. by Liz Flora. “I have been seeking out more clean formulas,” said Conrad. “It was challenging” to plan the brand launch during the pandemic, said Conrad, who said the process was “a puzzle that we had to figure out.” The brand was originally planned for a February launch. Nothing says a family vacation like an RV, Princess Diana died when Harry was just 12 years old, It's looked — and felt — like a whole different world as we've been social distancing and attempting to keep each other safe, See All the Celebs Taking RV Trips This Summer, The Sweetest Photos of Princes Harry with Diana, From Empty Streets to Virtual Weddings: What Life Has Looked Like During the Coronavirus Pandemic. As a large social following is now valuable for sales, a wide range of influencers have launched beauty and lifestyle brands this year. View this post on Instagram A post shared by Victoria Gibilterra (@victoriagibilterra) on Jul 17, 2020 at 6:24pm PDT Lauren Conrad's 9-Week-Old Son Charlie Stars in His First Family Christmas Card. Oh my god, that's so pretty. "[It's easier]. The brand is especially focusing on millennial-specific social platforms, with Instagram as its top priority. @LaurenConrad. 214.4k Likes, 526 Comments - Lauren Conrad (@laurenconrad) on Instagram: “Got exactly want I wanted for Christmas This sweet little boy loved every minute of it! Pinterest; Instagram; Twitter; Facebook; Each piece from @thelittlemarket is handmade to pe . Consultez les dernières publications de la célébrité Lauren Conrad Actrice en fonction de sa présence sur les réseaux sociaux. Conrad wasn’t done there, though. LC Lauren Conrad Ruffle Button Front Mini Dress Shop Now LC Lauren Conrad Pajama Top & Pajama Pants Set Shop Now LC Lauren Conrad Soft Moto Jacket Shop Now Latest Posts See All Wear My September Womenswear Collection Read More Wear The Most Flattering Looks to Wear on Zoom Read More Wear Our Favorite LC Lauren Conrad Looks We've Spotted on Instagram This Summer Read … ", He showed off Lauren Conrad's liquid highlighter in his video. 427.9k Likes, 1,641 Comments - Lauren Conrad (@laurenconrad) on Instagram: “Celebrating 1 year with our little guy Happy Birthday Liam! Christina’s summer style inspo featuring items from the LC Lauren Conrad collection is too cute to handle, wouldn’t you agree? A post shared by Victoria Gibilterra (@victoriagibilterra) on Jul 17, 2020 at 6:24pm PDT. It's about setting a good example.". The new beauty brand comes after multiple fashion line launches including womenswear line LC Lauren Conrad and children’s clothing line Little Co., both of which are still available through Kohl’s. "First of all, look at how beautiful this wrapping is. Text us for exclusive photos and videos, royal news, and way more. “It was easier and harder” to launch a brand now, compared to an era before social media, she said. Founded by Lauren Conrad and Hannah Skvarla, The Little Market is a mission-driven nonprofit fair trade shop committed to economically empowering women worldwide by supporting dignified income opportunities … She said she has also recently re-embraced, “I have been seeking out more clean formulas,” said Conrad. Alli’s go-to beach outfit has us gushing! Here are the products from my line. You'll get the latest updates on this topic in your browser notifications. All rights reserved. AUG 25, 2020 . These photos are just too adorable. ", Conrad also confirmed in an Instagram comment that Charles was referencing her brand, and said she personally sent him the empty samples by accident after placing the products in a bag "to make sure everything would fit inside.". [With fashion], when you’re fitting a garment, you try it on, maybe wear it and test it for a day.”. Happy birthday Charlie!” she captioned a smiley picture of her tot sitting on the beach with his hands in the sand. Victoria in her LC Lauren Conrad Knotted-Strap Tank and Floppy Hat has us wishing for a little happy hour right about now. The brand’s sustainable packaging includes tree-free cartons constructed of sugar cane remnants, with a fully recyclable lipstick tube that does not have to be disassembled for recycling. Let's open it up. Get news and analysis about fashion, luxury and technology delivered to your inbox every morning. Tube filled and everything! Cosmetics, despite her being an advocate of the no-makeup movement. Today, we’re including 9 of our favorite looks that we’re obsessed with, and we think you will be too. The Little Market co-founders Conrad and Hannah Skvarla opened up to PEOPLE back in March about raising their boys to be respectful, self-aware young men. RELATED: Holiday Cheer! 336.1k Likes, 3,254 Comments - Lauren Conrad (@laurenconrad) on Instagram: “ ️” On Thursday, the former "Hills" star shared on Instagram a rare photo of the infant in honor of his first birthday. A post shared by Lifestyle Content Creator (@christinajonesphoto) on May 22, 2020 at 9:23am PDT, LC Lauren Conrad Candide Crossbody Bag, $49, LC Lauren Conrad Cropped Pajama Pants, $36, LC Lauren Conrad “Mama Llama” Faux Fur Slippers, $28, LC Lauren Conrad Short Sleeve Crew Pocket Sleep Shirt, $28, Plus Size LC Lauren Conrad Short Sleeve Crew Pocket Sleep Shirt, $30. Time to pin down your children to brush their hair and keep them clean in the…” The picture featured little Charlie smiling while sitting on the beach. Scroll through to see all the pretty photos…, A post shared by Thamarr (@musingsofacurvylady) on Jun 9, 2020 at 5:26am PDT, LC Lauren Conrad Knot-Sleeve Button-Front Top, $44, Plus Size LC Lauren Conrad Striped Ruffle-Hem Shorts, $48. She also shared an adorable snapshot of Charlie sitting in front of his birthday cake on her Instagram Story. Tanya’s flirty LC Lauren Conrad look is the stuff of dreams for a beautiful day outside. “Up until maybe a year ago, I didn’t really wear a lot of lip gloss,” she said. Account active A leading-edge research firm focused on digital transformation. In a video on his Instagram story, Charles said he's "so glad" that he and Conrad "were able to connect and now laugh at this entire situation. As a growing roster of celebrities launches new beauty lines, former MTV star Lauren Conrad has joined the fray with her new millennial-focused brand. On Monday, Charles shared on his Instagram story that Conrad sent him a new box of makeup, this time filled with actual products — not empty samples — from her brand Lauren Conrad Beauty. The Chicest Summer Trends According to LC Lauren Conrad Designer Conrad Courtney Kirwan, Tuesday Ten: Our Favorite Valentine’s Day Sips & Sweets, Nail Files: Our Olive & June Sailboat Mani Inspired by LC Lauren Conrad, A post shared by Thamarr (@musingsofacurvylady), A post shared by Tanya Duggal |Fashion Blogger| (@styleupwithtanyaa), A post shared by Allison Marbella (@allimarbella), A post shared by Laramie | Blogging Educator (@lifestyle_w_laramie), A post shared by Mrs.Ashfakh (@ladynushh), A post shared by || + (@angiebwinn), A post shared by Victoria Gibilterra (@victoriagibilterra), A post shared by Sam Leon (@samanthaaleon_), A post shared by Lifestyle Content Creator (@christinajonesphoto). Another matching set! “Our little guy turned one today! [With fashion], when you’re fitting a garment, you try it on, maybe wear it and test it for a day.”. Said Conrad, who's also mom to 3-year-old son Liam James, "One of the things is just being a good role model. Lauren Conrad on how Instagram changed the brand launch playbook . It really allows you to control your image.” On the other hand, she said, “launching before Instagram was pretty straightforward,” with a limited number of media outlets to reach. Never miss a story — sign up for PEOPLE's free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories. James Charles and Lauren Conrad appear to be on good terms days after the YouTuber blasted her beauty brand for accidentally sending him a box of empty makeup containers.. On Monday, Charles shared on his Instagram story that Conrad sent him a new box of makeup, this time filled with actual products — not empty samples — from her brand Lauren Conrad Beauty. Launched on August 12 via DTC e-commerce, Lauren Conrad Beauty marks Conrad’s foray into cosmetics following several fashion line launches over the years. On Thursday, the former "Hills" star shared on Instagram a rare photo of the infant in honor of his first birthday. It is vegan and promotes a clean formulation, as Conrad said she has embraced the clean beauty boom in recent years. Representatives for James Charles and Lauren Conrad did not immediately respond to Insider's requests for comment. “Sometimes I’ll pull something out, and I’ll flip it over and look at the ingredients and be like, ‘Oh man,’ and then I have to throw it away.” She also added that the beauty formulation testing process tends to be more involved than testing a fashion line: “, When you have a beauty product, you want to wear it for weeks and make sure you really love it, and try it under different circumstances. Conrad, 34, and husband William Tell are also parents to son Liam, 3. !” It took me back to being in high school and collecting Juicy Tubes.”. Photos: Kohl’s, @musingsofacurvylady, @styleupwithtanyaa, @aprilwashereblog, @allimarbella, @lifestyle_w_laramie, @ladynushh, @angiebwinn, victoriagibilterra, @samanthaaleon_, @christinajonesphoto. Launched on August 12 via DTC e-commerce, Lauren Conrad Beauty marks Conrad’s foray into cosmetics following several fashion line launches over the years. Affiliate links may have been used in this post. Conrad, who founded her first brand pre-Instagram, observed that “social media has become so important in any sort of launch, and along with that comes the importance of influencers.”. 144.4k Likes, 199 Comments - Lauren Conrad (@laurenconrad) on Instagram: “” Who said Halloween had to be spooky? A post shared by Tanya Duggal |Fashion Blogger| (@styleupwithtanyaa) on Jun 18, 2020 at 2:22pm PDT, LC Lauren Conrad Lace-Trim Slip Dress, $68. You can enjoy it a little bit more," Conrad said. The brand is starting with five makeup items — lip gloss, lipstick, liquid eyeliner, highlighter and a lip/cheek tint — and Conrad plans to expand to more in the future. Lauren Conrad and husband William Tell are parents to sons Charlie and Liam, 3. A post shared by || + (@angiebwinn) on Jul 20, 2020 at 1:01pm PDT, LC Lauren Conrad Ruffle One-Shoulder Top, $44, Plus Size LC Lauren Conrad Ruffle One-Shoulder Top, $44. One of our brightest spots at the moment has been seeing all of the amazing summer outfits you’ve shared with us featuring items from the LC Lauren Conrad collection. @ladynushh is rocking her two-piece polka dot LC Lauren Conrad outfit and we can’t get enough. We can never resist a flowy top on a nice summer’s day. All rights reserved. Lauren Conrad Beauty was produced in partnership with Batallure Beauty, which has partnered with fashion brands including Christian Louboutin and Elizabeth and James to expand their beauty offerings, as well as with Michelle Pfeiffer on her, Conrad joins a growing group of celebrities launching beauty lines in 2020, including, and Gabrielle Union.